Complete library
Browse 109 practical resources across positioning, profiles, content, agency selection and measurement.
Ideas & analysis
Timely perspectives on founder LinkedIn, executive thought leadership and the business value of being known.
Executive Leadership Communication · Advanced
Announce a leadership appointment on LinkedIn by anchoring the post to the authorised company record, clarifying the new mandate and sequencing the company Page and executive profile—without treating a title, biography or welcome message as proof of future performance.
Founder & Executive Communication · Advanced
Showcase company culture on LinkedIn by connecting one stated value to an observable workplace behaviour, current context and accountable voice—without asking employees to endorse claims they did not choose or treating a polished post as proof of the employee experience.
Founder & Executive Communication · Intermediate
Post about a company anniversary on LinkedIn by verifying the date, choosing one stakeholder-relevant change and showing evidence of the people and decisions behind it—without treating longevity as proof of quality or impact.
Step-by-step playbooks
Detailed systems for founders and executives building a LinkedIn personal brand from positioning to measurement.
Personal Branding · Beginner
A start-to-finish roadmap covering positioning, profile, content, proof, distribution and measurement.
LinkedIn Profile · Beginner
Turn your profile from a digital résumé into a clear, credible landing page for your expertise.
LinkedIn Profile · Beginner
Use a practical five-part framework, prompts and examples to turn a generic summary into a clear reason to trust your expertise.
Clear answers, fast
Direct answers to the questions founders and executives ask before investing in LinkedIn personal branding.
Founder LinkedIn · Advanced
Founders should use LinkedIn before fundraising to make their expertise, company facts and decision quality easier for relevant investors to verify—not to turn the feed into a public pitch room. Align the founder profile, company Page, website, deck and approved evidence; publish useful category insight; build real relationships; and route deal terms, confidential material and investor qualification through the governed fundraising process.
Founder LinkedIn · Advanced
Founders can use LinkedIn to support hiring by making the company, role and leadership environment easier for relevant candidates to evaluate. Coordinate five jobs: clarify the hiring objective, show credible founder judgement, keep role facts in an approved listing, add employee or company proof and route every applicant through one governed application path. LinkedIn can support discovery and trust, but it does not replace fair hiring, candidate assessment or a reliable process.
Executive LinkedIn · Advanced
Executives should use LinkedIn Open to Work only when job discovery is an explicit objective and the chosen visibility matches their confidentiality needs. Recruiters-only can support recruiter discovery without a public photo frame, but LinkedIn cannot guarantee complete privacy from a current employer. Public visibility can activate a wider network, yet it should reinforce—not replace—clear executive positioning, credible proof and direct relationship-building.
Interactive diagnostics
Free tools that turn vague brand advice into signals, scores and next actions.
Diagnostic · Beginner
Assess positioning, credibility, consistency and commercial relevance in three minutes.
LinkedIn Profile · Beginner
Test whether your headline makes your audience, value and distinction easy to understand.
Measurement · Intermediate
Estimate the annual opportunity value of qualified conversations created by your visibility.
Ready-to-use resources
Canvases, checklists and prompts that help you move from thinking to publishing.
LinkedIn Profile · Beginner
A 25-point checklist for reviewing your headline, About section, proof, Featured section and conversion path.
Positioning · Intermediate
Clarify the problem you solve, the people you serve, your proof and the perspective that makes you distinct.
Content Operations · Advanced
A structured monthly interview for extracting decisions, stories, frameworks and credible opinions from busy leaders.